DIRS.INFO The most relevant business & tech news

TV ratings signal growth in college women’s basketballWhile Clark is enticing viewers, women’s college basketball is experiencing growth that can’t only be explained by “Clarkonomics”– as basketball analyst Debbie Antonelli called it – alone. The surge in women’s college basketball is also due to more investment in media coverage of women’s sports, said Lewis. NIL empowers players — and their sportsCollege women’s basketball players are among the biggest players in the market for Name, Image and Likeness sponsorships. College women’s basketball players are among the biggest players in the market for Name, Image and Likeness sponsorships. One factor driving the speculation that Clark might stay in college was that WNBA doesn’t have the same platform as women’s college basketball.

Persons: Caitlin Clark, Clark, It’s, Steph Curry, Michael Mulvihill, Clark –, –, Jon Lewis, Lewis, Curry, LeBron James, Michael Jordan, they’re, ”, Pete Maravich’s, Davidson, “ Clarkonomics, Debbie Antonelli, Melissa Isaacson, Iowa’s Clark, LSU’s Angel Reese, let’s, ’ ” Lewis, “, Reese, Cameron Brink, Paige Bueckers, Reed Sheppard, Rob Dillingham, Cody Williams –, Dillingham, Sam Weber, That’s, hasn’t, Isaacson, Diana Taurasi’s, Candace Parker’s, eyeing Clark, — Organizations: CNN, Iowa Hawkeyes, NBA, CBS, ESPN, Fox Sports, Sports Media Watch, UConn, Tennessee, Northwestern, NCAA, College women’s, Bueckers, WNBA, ABC, Indiana Fever Locations: Iowa, Tennessee, TickPick, Opendorse

☆ March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.
▼ + stars: | 2024-03-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

But influencer marketers who run student-athlete campaigns are just getting started. Performance is also straightforward to measure, as NIL campaigns typically live on Instagram or TikTok, where "likes" and views can help benchmark engagement. And as more games kick off, we should see a bump in student-athlete marketing activity from previous years, marketers and NIL experts told Business Insider. The company, which worked with NIL firm Opendorse on its first foray into student-athlete marketing, said it also plans to offer career planning and mentorship to players. Student-athlete marketing is more flexible than traditional advertising.

Persons: —, Goldman Sachs, Kim DeCarolis, she'd, Sam Weber, We've, University of Iowa's Caitlin Clark, Staley Gibson, Epsilon's hashtag, Saint Peter's, Doug Edert, MOGL's Syal, OpenSponsorship's Gibson, Syal, They're Organizations: CBS Sports, Business, Altius Sports Partners, NCAA, University of Iowa's, Epsilon, Buffalo Wild Wings, MOGL

☆ Caitlin Clark-onomics and the new era of profitability in college sports
▼ + stars: | 2024-02-16 | by ( Clare Duffy | Allison Morrow | ) edition.cnn.com time to read: +5 min

New York CNN —Caitlin Clark made history Thursday as women’s college basketball’s all-time leading scorer. The total market for commercial NIL deals for college athletes is expected to reach an estimated $200 million in 2024, according to Opendorse, an online platform that helps connect athletes with NIL deals. The growing public profiles of college athletes has also meant additional funds for their schools and athletics programs. TickPick estimates the game will be the most expensive in women’s college basketball history. This past Sunday, Nebraska’s victory over Iowa in Lincoln attracted 1.7 million viewers — the most-watched women’s college basketball game ever on Fox Sports.

Persons: Caitlin Clark, Clark, ”, Patrick Rishe, St . Louis, “, Caitlin Clark’s, ” Rishe, ” Sam Weber, Angel Reese, Flau’jae Johnson, On3, Spotrac, Weber, Tiger Woods, LeBron James, doesn’t, ” Weber, maxing, you’ve Organizations: New, New York CNN, Gatorade, Nike, State Farm, WNBA, “, Washington University, Farm, CNN, LSU, NBA, Iowa Hawkeyes women’s, Iowa, Michigan Wolverines, Ohio State, Fox Sports, Women Locations: New York, Iowa, St ., Iowa City, StubHub, Lincoln

Search resuls for: "Sam Weber"

3 mentions found